Turning First Time eCommerce Customers into Customers for Life
How do we turn one-time shoppers into customers for life? Ash Melwani, CMO at Obvi, shares how he’s gone from 0-$30 million as a bootstrapped company. Learn how Obvi has approached customer retention, lessons learned while scaling, how to use content marketing to increase purchase frequency, how to build a community of over 45,000 plus members, and much more!
“Just because a customer buys from you, doesn’t mean they’re sold yet. Continue the experience post-purchase and you’ll have a customer for life” - Ash Melwani
Ash Melwani, CMO & Co-Founder of the health and wellness brand, Obvi, delivered BIG value on how to turn one-time shoppers into customers for life.
In this episode, learn how Obvi has approached customer retention, lessons learned while scaling, how to use content marketing to increase purchase frequency, how to build a community of over 45,000 plus members, and much more!
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Watch the video format of today's episode here.
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Learn more about Obvi over at https://myobvi.com/
Time Stamps
0:00 - intro
1:55 - Being a data-driven CMO
3:51 - “Just because a customer buys from you doesn’t mean they're sold”.
7:45 - How does Obvi map out the post-purchase journey for their customers?
10:30 - How does Obvi iterate and improve on its post-purchase journey?
14:00 - What sort of roadblocks has Obvi encountered as they’ve focused on customer experience and retention?
18:50 - Strategies for using customer feedback - where to find it, how to aggregate it, and then how Obvi takes action on it.
22:30 - the Obvi product quiz breakdown - what they’re doing with it and how that data helps post purchase
25:20 - How the product quiz has influenced product messaging
27:45 - The Obvi community - how they built it, scaled it, and leverage it to create their most loyal customers.
31:45 - What bets are Ash and the Obvi team making in 2023
Creators and Guests
