The “Big 3” Conversion Rate Optimization (CRO) Framework for DTC eCommerce and Customer Retention
Does conversion rate optimization (CRO) impact the likelihood of customers coming back and buying again? Will Laurenson, a Conversion Rate Optimization Consultant shares his “Big 3” framework for how to get customers to come back and buy again. Hint: it doesn’t require fancy tools or apps… but instead returns to the fundamentals of consumer psychology. This is a must-listen for anyone looking to improve their eCommerce website experience.
A lot of talk is around "tech-enabled retention" tools (like email & SMS) as being the primary driver of getting people to come back and buy again... but good CRO is vastly underrated.
Will Laurenson, a Conversion Rate Optimization Consultant shares his “Big 3” framework for how to get customers to come back and buy again.
Hint: it doesn’t require fancy tools or apps… but instead returns to the fundamentals of consumer psychology.
This is a must-listen for anyone looking to improve their eCommerce website experience.
If you’re looking to turn transactional email and SMS into a retention powerhouse for your eCommerce store, then you need Wonderment. Improve customer retention and happiness metrics with proactive order updates and native order tracking pages. Trusted by 400+ leading Shopify brands. Check out www.wonderment.com today.
Watch the video format of today's episode here.
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