A lesson in driving repeat purchases with higher ticket items & getting a DTC brand acquired
Selling higher ticket items and struggling to get repeat sales? What’s it like to have your DTC brand acquired and how do you prepare for that? How do you compete in a highly competitive category? Tyler “Sully” Sullivan, founder of BombTech Golf and Ecom Growers answers all of these questions and more in this week’s episode of Thank You, Come Again!
How do you drive repeat sales when you sell items with a higher price tag AND compete in a legacy category? Tyler“Sully” Sullivan, the founder of the recently acquired BombTech Golf, knows a thing or two about driving repeat sales with higher AOV items. In this episode, we discuss what strategies go into getting folks to buy multiple times with higher ticket items, how to compete against legacy giants, what it was like to get acquired, and tons of advice along the way for current or aspiring DTC founders.
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Watch the video format of today's episode here
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2:00 - Bombtech Origin Story
3:48 The early days through the first sale
5:25 - Building an audience and community
6:17 - Losing your job + having a baby in the same week… the ultimate high-stakes scenario to go all in
9:00 - Getting acquired
11:20 - A message from Wonderment
14:00 - More advice on preparing for an acquisition
16:00 - Advice for competing in a legacy category as a new brand
18:18 - How to get product feedback and build community
22:00 - How a failed product launch was a great lesson
26:00 - Frameworks for surprise and delight inside the customer journey
29:00 - Learning to let get as a founder and empowering your team
31:27 - 60-day money-back guarantees - do they work?
33:30 - The core of BombTech’s post-purchase strategy (invest in the unscalable)
37:30 - Strategies for driving repeat business with higher AOV items
41:00 - How to think about CAC payback with customers
46:00 - Have eComm retention apps made customer retention harder or easier?
4845 - What else is Sully up to besides BombTech?
51:00 - Final words of wisdom from Sully
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